Veronica Ewing
SR USER EXPERIENCE RESEARCHER
303-564-0764 | veronica.ewing@gmail.com
Senior UX researcher with a background in design and over a decade of experience translating user needs into strategic impact. I specialize in mixed-methods research that combines qualitative insight with behavioral analytics to drive platform unification, product adoption, and foundational work for new initiatives. My work bridges business and user goals, helping teams de-silo, prioritize confidently, and deliver seamless, cohesive experiences. I’m passionate about mentorship, ResearchOps, and fostering cultures that value curiosity, critical thinking, and insight-driven decision-making.
WORK HISTORY
Senior UX Researcher, HMH (formerly NWEA) | Remote | Mar 2024 – Present
Lead mixed-methods research across a cross-functional platform team, driving strategic insight for feature development, onboarding flows, and cross-product consistency.
Shape research direction through continuous discovery practices, surfacing evolving educator needs and directly influencing quarterly roadmap priorities.
Integrate behavioral analytics (Pendo, Heap, Datadog) with qualitative insight to inform user journeys, reduce friction, and align teams around measurable impact.
Established a sustainable research cadence by documenting research plans, clarifying team capacity, and streamlining intake — increasing alignment and reducing duplication of effort.
Serve as research lead and mentor, guiding junior researchers, facilitating stakeholder buy-in, and scaling research influence across multiple product lines.
Evangelize UX research across the org through insight-sharing rituals, stakeholder enablement workshops, and collaboration with design and product leadership.
UX Researcher, HMH | Remote | May 2023 – Mar 2024 • NWEA | Remote | July 2022 – May 2023
Conducted concept validation and usability testing on a new unified platform landing page experience, improving navigation and brand consistency across products.
Delivered insights that shaped MVP definitions and prioritized features for a unified educator login experience; insights later guided post-acquisition HMH integration.
Co-led development of a UX insights library adopted by product and research teams; later influenced HMH-wide research library adoption.
Designed and facilitated user interviews, usability tests, and surveys; synthesized findings into actionable personas and journey maps.
Learning Experience Designer & Design Strategist, NWEA | Remote | Dec 2019 – July 2022
Conducted foundational user research and prototyping to support educator-facing professional learning products during the shift to virtual delivery.
Developed research protocols and participant recruitment workflows to introduce UX best practices across learning design teams.
Collaborated with SMEs and instructional designers to design and test multimodal learning experiences (eLearning, video, live sessions).
Visual & Web Designer , Jama Software | Portland, OR | Oct 2013 – May 2019
Led research-driven redesign of company website, reducing bounce rate by 23% and increasing trial conversions by 33%.
Created and maintained a scalable web pattern library to improve UX and developer efficiency.
Introduced UX testing and A/B planning into the marketing site workflow to inform content strategies.
Redesigned resource library and blog UX, improving discoverability and engagement.
SKILLS
Research Methods & Strategy
Generative & Evaluative Research
Mixed Methods
Concept Testing
Usability Studies
Diary Studies
Longitudinal Research
A/B Testing
Journey Mapping
Personas
Research Roadmapping
ResearchOps
Insight Repositories
Tools & Platforms
Pendo, Heap, Datadog, Google Analytics (Product Analytics)
Dovetail, Miro (Research Synthesis Tools)
UserInterviews, Dscout, Bookings (Recruitment & Panel Management)
UserZoom, Maze, Alchemer (Surveys & Testing)
Confluence, Jira, Smartsheet, Asana, Wrike (Project Management)
Claude, AzureAI, Copilot Studio, ChatGPT (AI-assisted Workflows
Collaboration & Communication
Cross-functional Facilitation
Executive Reporting
Stakeholder Alignment
Mentorship
Research Culture Building
Workshop Design
Insight Evangelism
EDUCATION & CERTIFICATES
BA in Graphic Design
The Art Institute of Colorado — Summa Cum Laude, Graduated 2013
Certifications
Pendo Essentials – Pendo.io
Social and Behavioral Research – CITI Program
Journey Mapping – Interaction Design Foundation
Service Design – Interaction Design Foundation
Conducting Usability Testing – Interaction Design Foundation
User Research: Methods and Best Practices – Interaction Design Foundation