Meet Ruby
A self-guided, interactive sales presentation that demonstrates Ruby Receptionists’ value and services.
The Challenge:
Ruby Receptionists provides live chat and virtual receptionists for small to medium-sized businesses across the country. The value of their products stems from the personal, high-touch service provided by their team of live agents. The demand generation team identified a lack of in-depth marketing content that spoke directly to this value and decided to develop an interactive sales presentation that could be either self-guided or leveraged by a sales representative to walk a potential new customer through the customer journey and to a new sale.
My Role:
I played many different roles in this project:
Provided art direction for elements, photography, and video based on the upcoming rebrand of the company. Tools used: Pinterest Moodboards
Development of initial wireframes to organize the structure of the presentation. Tools used: Adobe Illustrator
Storyboards to illustrate and plan the interactions and motion. Tools used: Adobe Illustrator
High fidelity mockups to get buy-in on the design before moving into the build phase. Tools used: Adobe Illustrator
Organized, shot, & edited several pieces of custom photography and video. Tools used: Fujifilm XT-100, DJI Osmo Pocket, Adobe Aftereffects, Adobe Lightroom + Adobe Photoshop
Curated, purchased & edited several pieces of stock photography and video. Tools used: Adobe Photoshop + Adobe Aftereffects
Built the presentation and animations online. Tools used: Ceros
Coordinated with the Director of Demand Generation and Content Marketing Specialist on editing and developing copy.
Helped project manage the development of the presentation and launch of the presentation on the marketing website.
THE FINAL EXECUTION
Below is a video walkthrough of the final interactive presentation that was launched in 2019.